A private label brand on Amazon is a product that is manufactured by a third-party company but is sold under a brand owned by the seller. In other words, the seller creates their own brand and products, then sells them on Amazon under that brand name, instead of selling them under the manufacturer's brand name.
Private label products can be any type of product, from household items to food to clothing, and they are usually sold at a lower price point than the comparable national brands. By creating their own brand, private label sellers on Amazon can differentiate their products and create a unique brand identity that sets them apart from other sellers and competitors.
Successful private label brands on Amazon focus on niche markets, product quality, branding, and marketing to drive sales and increase customer loyalty. They often use Amazon's fulfillment network, such as FBA (Fulfillment by Amazon), to handle storage, shipping, and customer service for their products, allowing them to focus on product design, marketing, and growth.