How is Vendor Central different to Seller Central?
What is Amazon Vendor Central?
6 February 2023How do you get into Amazon Vendor Central?
7 February 2023
FLEX. Logistics
We provide logistics services to online retailers in Europe: Amazon FBA prep, processing FBA removal orders, forwarding to Fulfillment Centers - both FBA and Vendor shipments.
Vendor Central and Seller Central are both platforms provided by Amazon for vendors and sellers to manage their businesses on the Amazon marketplace.
Vendor Central is designed for manufacturers and brands to sell their products directly to Amazon, who then becomes the seller of record. In this model, Amazon sets the price and manages the inventory, fulfillment, and customer service for the products.
Seller Central, on the other hand, is designed for third-party sellers to sell their products directly to customers on the Amazon marketplace. In this model, the seller sets the price and manages their own inventory, fulfillment, and customer service.
In summary, the key difference between Vendor Central and Seller Central is the level of control and responsibility for sales, pricing, and customer support.
