Amazon Vendor Central (VC) and Fulfillment by Amazon (FBA) are two different fulfillment options available to sellers on the Amazon marketplace.
Vendor Central is Amazon's platform for manufacturers and brands to sell their products directly to Amazon. With Vendor Central, you sell your products to Amazon at a wholesale price, and Amazon handles all aspects of the customer experience, including marketing, customer service, and order fulfillment.
Fulfillment by Amazon (FBA), on the other hand, is a fulfillment service that allows sellers to store their products in Amazon's fulfillment centers and have Amazon handle order fulfillment and customer service. With FBA, you retain control over pricing and product listing, but you pay fees for storage and fulfillment.
In summary, Vendor Central is a direct sales platform where manufacturers and brands sell their products to Amazon, while FBA is a fulfillment service for sellers to store and fulfill their products through Amazon. The choice between Vendor Central and FBA will depend on your specific business needs and goals, such as control over pricing, access to Amazon's fulfillment network, and cost savings.