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Here are 10 facts about Tmall.com:
- Tmall, also known as Tmall.com, is a Chinese-language website for business-to-consumer (B2C) online retail, operated by Alibaba Group.
- It was launched in April 2008 as Taobao Mall, and was rebranded as Tmall in 2011.
- Tmall is one of the largest online retail platforms in China, with over 500 million monthly active users and over 180,000 brands offering products on the platform.
- The platform operates as a marketplace, allowing businesses to set up their own online stores on Tmall and sell directly to consumers.
- Tmall has strict requirements for the brands and merchants that are allowed to sell on its platform, in order to ensure product authenticity and quality.
- Tmall offers a wide range of products, including clothing, electronics, home appliances, beauty products, and more.
- The platform has a number of features designed to enhance the shopping experience for consumers, including personalized recommendations and live-streaming shopping events.
- Tmall has been successful in capturing a large share of China's online retail market, with estimates suggesting that it accounts for over 60% of B2C online retail sales in the country.
- Tmall has expanded its reach beyond China, with the launch of Tmall Global in 2014, which allows international brands to sell to Chinese consumers on the platform.
- In addition to its e-commerce operations, Tmall also offers marketing and advertising services to businesses, including data analytics, search engine marketing, and social media marketing.